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Salou has made a commitment to leisure and entertainment that has strategically positioned it as one of the most powerful tourist destinations in the Mediterranean and, in addition, it works to face the future of digitization and modernization and to preserve natural values ​​and sustainability. of its landscape. These are the main ideas behind the proclamation of the Salou Festival that was delivered by Francisco Javier García Cuenca, president of the Instituto Tecnológico Hotelero, from Alicante.

Neither 20 cannons to fire 25 tons of confetti, nor 10 light bridges, nor 120,000 watts of sound, nor 30 floats, nor 2,500 people in costumes, nor full fun for 30,000 people enjoying the Coso Blanco in Salou. In 2021, the current COVID situation does not allow us to celebrate the Winter Festival of the capital of the Costa Dorada as always, which will be virtual.

LaLiga and PortAventura World have created a joint venture to create a soccer theme park and offer digital entertainment about this sport. The forecast is to invest 150 million euros in 3 phases, the first of which will be ready for the 2020-2021 football season. The project has been baptized with the name "The Beat Challenge".