Salou Tourist Board carries out an intense promotional work in the Irish and Belgium's markets

Salou. Costa Dorada. In recent weeks, has Salou Tourism developed an intense promotional work in various target markets of the city, including the Irish and Belgian market. The first action took place in the market where the Irish Tourist Board has Holiday World trade fair presence in the city of Dublin, from 22nd to 24th February which was the only municipality in Salou on the Costa Dorada in this fair. This presence has focused attention on the counter in preparation for this event. During the days of public assistance, there has been a strong demand for information about the destination, and in many cases have shown that tourists had already booked their holidays in our city. Under the same visit, explained how the councilman of Tourism, Alberto del Hierro, also "we have seen the invitation, dinner Travel Extra Travel Journalist of the Year Award 2010, organized by the Spanish tourist office, which has the presence of media specialized in tourism of Ireland and where they deliver different awards. As part of this meeting, the delegation took the opportunity to develop different Salou contacts for dinner. We noted that according to the Iron-"the Irish market presents a stabilized operating within the general dynamic of all markets at the moment," said. "We will be evaluating their behavior but to see if changes occur in respect of the provisions known during this fair," she said. During the month of February, has also closed an agreement to develop an intense marketing campaign with the aim of promoting sales of vacation packages to Salou. This agreement "that we value very highly," said the councilman has been signed with various collaborators on the Provincial Tourism Office, Tourespanya through its office in Ireland, Falcon Holidays and Tourism of Salou This agreement stands at 73 billion euros and has different marketing and advertising aimed at the public end. The second action has been developed to assist the Fair Salon des Vacances in Brussels (Belgium) addressed to a fair public it took place between 4th and 8th February. The fair has been successful attendance. Was also detected a tendency to recover now that former visitors to enjoy their holiday in the city. The Delegation, as explained by the councilor for the Department, met with the Director of the Spanish Tourist Office in the country with the objective of assessing the prospects of market behavior for the forthcoming season. "We found that sales of tourist packages to the Costa Dorada via tour operators have been increased by 8%," explained del Hierro, who also pointed out that we must also consider another important trend: "For two seasons occurring in the purchase of Belgian homes increased self-important holiday with the presence of low cost airlines, to the extent that travel via operators represent only 30% of outlets, "he said. The third action was the subject of work located in low cost connections and the Tourist Board had presence at the fair Idea Homes, located in Charleroi airport, between days 16th to 21st February operating base with Ryanair direct flight to Reus airport. The fair aimed to bring the Belgians the possibilities of developing their vacation by taking advantage of low cost connections from the airport. The fair has exceeded 10,000 visitors, with an audience quite interested to hear proposals for tourism.

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