Tarragona shows the Genius Route to French journalists

Tarragona. Costa Dorada. October 19th, 2012. The Tourist Board of the Province of Tarragona and the Office of the landscape of Geniuses organized together with the Catalan Tourism and the Spanish Tourism Office in Paris, a press trip to present the attractions of the route Landscape genius of French journalists. The Landscape of genius is the name that is known and cultural tourism initiative that harnesses the universal mark of four artists (Joan Miró, Pablo Picasso, Antoni Gaudi and Casals) in different parts of the province of Tarragona. The initiative focuses on linking Pablo Picasso, Joan Miro, Antoni Gaudi and Pablo Casals to the territory of Horta de Sant Joan Montroig, Reus and Vendrell, respectively. Participants travel journalists of the newspaper press are Dépêche du Midi, which has 692,000 readers, and is distributed in the Midi-Pyrénées, Midi Pyrénées of Elle magazine with 202,000 readers, mostly women; website / blog Voyager Luxe specializes in luxury tourism and Zenith Radio, the Aube region, with 18,000 listeners per day. This week, the journalists visited cultural centers dedicated to the genius and approached the main places where you can relive the experiences that marked the spirits: Route of Modernism and Gaudi Centre Reus, the Centre and the Hermitage Mother Watched God of Rock in Mont-Roig del Camp sites Picasso, Picasso Center and Convent of San Salvador in Horta de Sant Joan, as well as the House and Native Casals Pau Casals Museum Villa El Vendrell. They have also had the opportunity to learn through popular gastronomy, nature and the essence of the landscape, by some of the restaurateurs and hotel partners as Mas d'en Route Romeo, the former vermouth factory, vermouth Rofes, the restaurant enjoys the restaurant's Cigar Mas, NH Ciutat de Reus Hotel and the Old. Route Landscape of Geniuses The tourist resort of Landscape Genis have jointly developed the tourist boards of Reus and Vendrell, municipalities Horta de Sant Joan Mont-Roig del Camp, the Tourist Board of the Province of Tarragona and the Consortium for Improving the Competitiveness of Tourism and Leisure in the province of Tarragona. The route, which promotes cultural values ​​no interest in climate can generate visitor flows in nature and given his desestacionalitzador experiential, in tune with the requirements of visitors. According to data obtained by the technical office of Landscape Genis in this first season, the route to generate flows of tourists and visitors between the municipalities within it. 50% of visitors who bought the Route Card Cool (Cool Card allowed five cultural centers that make up the landscape of Route Genis and promotions outlets), at least visit A second cultural center. This data is very positive because it shows the multiplier effect of the proposal and allows the eye to the potential flow of the route. The characterization data of visitors newsletter 'ZoomMercats Costa Dorada Ebre Lands' indicate that the Gold Coast receives about 250,000 tourists a year, they have culture as the main reason for the choice of his journey, also show that more than 30,000 tourists choose the Terres de l'Ebre motivated by cultural offerings. The newsletter "ZoomMercats Costa Daurada Ebro" publishes the Consortium for Improving Competitiveness of Tourism and Leisure in the Tarragona region using data from the Observatory of Tourism of Costa Dorada.

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