Salou. Costa Dorada. 08 June 2021.
The areas of Economic Dynamization and Citizen Participation of the Salou City Council, together with the Association Shopping Salou Merchants and Entrepreneurs, have launched a campaign to encourage shopping in Salou and promote local commerce. With the name "Family Shopping Salou", the campaign has the particularity that it is dedicated to all types of families, "diverse and plural families: two-parent with children, with two mothers, two fathers, single mothers, single fathers, no children, families with adopted or foster children, trans families, rebuilt or compound families, extended families, with elderly dependents, etc. ", as explained by the mayor of Salou, Pere Granados.
70 businesses in the municipality have joined the campaign and have created micro windows in their premises to support the initiative. In addition, supports have been placed in different parts of Salou to display the posters of the campaign, specifically in
- Paseo Miramar with Plaza Venus
- Paseo Jaime I, in front of number 1 near the fountain with the snails
- Francesc Germà square, in front of Andorra Avenue
- Barcelona street, along with Via Roma
In the presentation of the campaign, the Councilor for Economic Dynamization and Citizen Participation, Héctor Maiquez, explained that "the background of this innovative campaign is to work tolerance and respect in a real and active way, through visual messages that reach the residents and visitors and whose objective is to positively influence the purchasing behavior of potential customers ".
Finally, the president of the Shopping Salou Merchants and Entrepreneurs Association, Juli Vilaplana, has said that the entity wants to actively collaborate with all the initiatives launched by the Tourist Board. "We are aware that the idea is to promote family tourism aimed at all types of nuclei, and we wanted to be the first to launch this message: Salou wants to welcome any type of families", and more so when since 2003 Salou has the seal of Family Tourism Destination.
