Salou. Costa Dorada. 15 November 2019.
Salou advances to the fashion date to buy on sale (the famous Black Friday that will be on November 29) and launches an innovative campaign to promote local commerce with a new edition of the Salou Shopping Experience. On this occasion the 22 participating stores will offer a total of 50 free experiences to their customers between November 18 and 30.
Various tastings, makeup workshops, demonstrations, personal shopper and parades are some of the proposals promoted by Salou shops to make themselves known and loyal to their customers. In addition, they will offer exclusive discounts and promotions for Christmas shopping. To participate in the experiences you must call the chosen establishment and register, as places are limited. Check the program at the end of the experiences organized by the Salou establishments.
During the presentation of the Salou Shopping Experience 2019 the mayor of Salou, Pere Granados, stressed that "the merchants of the city are following an exceptional path towards innovation" and recalled that the great challenge is to seasonalize the economy of the municipality and that 2.5 million visitors who choose Salou every year to spend their vacations “ enter the stores; This is the challenge . ”
For its part, the president of the Cambra de Comerç de Tarragona, Laura Roigé, explained that "the Salou Shopping Experience is the first festival of shopping experiences in the State, in a tourist destination as important as Salou", while the Councilor of the area of Economic Promotion of the City of Salou, Héctor Maiquez, said that "we are very satisfied with this new initiative that will allow the street to be taken to commerce and that it is the protagonist in its own natural habitat, which is the establishment".
Finally, the president of the Salou Shopping Association, Juli Vilaplana, affirmed that "the future of commerce goes through specialization and professionalization." In this sense, and to prepare this campaign , tutorials and training sessions have been carried out to advise the traders when creating their experience.
The promotion campaign in the digital sphere of Salou Shopping Experience is subsidized by the European Union ERDF Fund and the co-financing of the Secretary of State for Commerce of the Ministry of Finance, as a revitalization action within the Retail Trade Support Plan of the 2019. So, social media campaigns will be carried out through SalouExperience , with the hastag # saloushoppingexperience . Has also produced a promotional video which shows Pequén to s tasting what may live and see, to disseminate it through various digital platforms.
