Tarragona introduces its Competitiveness Plan in FITUR 2011

Tarragona. Costa Dorada. The President of the Consortium of Tarraco Romana, Serge de los Rios in FITUR met with the Minister of Enterprise and Employment of the Generalitat, Francisco Javier Mena, so that it maintains its support for the plan from which Competitiveness beginning of 2010 takes place in Tarragona. In this sense, Sergio de los Rios to the Board highlighted the importance of the plan to Tarragona and the need for the Government to continue working there, which has been reiterated support for Mena. In this regard, the Competitiveness Plan Tarraco Romana was explained at FITUR that the actions planned for 2011, the hand of the President of the Consortium, Sergio de los Rios, and his manager, Joaquim Queralt. In a presentation to attendees at the fair, the plan pointed out the goals that it set in early 2010, when he began to work: to consolidate the Roman Tarraco as a major tourism destinations of the Mediterranean culture, unite the spaces the Roman Tarraco Tarragona weight advantage and enhance the image as a cultural city of Tarragona and quality of life. In addition, actions have presented this view in 2011, which include a new signing. Currently working with the diagnosis that will lead to future production and placement, enabling Tarragona unify and stop the signal. In addition, before Easter 6 touch screens installed in strategic places in the city, including the train station, the Seraglio or the square of the source), and come into operation and news sites 2.0 tools that allow the Roman Tarraco was present on the network. The presentation also outlined other actions this year, including the expansion of Tarraco Viva festival, which will be submitted to heritage cities such as Cordoba, Pamplona or Sagunto, and creating specific products. The President of the Consortium Tarraco Romana, Serge de los Rios, said that thanks to the development plan (which has a budget of over one million euros this 2011) Tarragona has more resources than ever to promotion, design and branding, as it also must add its own budget of Tarragona Tourism Board. For de los Rios, planned actions are aimed at "generating emotions, social cohesion and international esteem of Tarragona.  

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