XVI Exhibition of New Oil arrives on 16 and 17 November at Liberty Square

Reus. Costa Dorada. November 8, 2012. The first collective exhibition of new oil calendar comes in Reus on 16 and 17 November. The sixteenth Fair Oil Siurana: "The celebration of the new oil," installed in the Liberty Square paticipació of 21 cooperatives, organized by the Municipal Tourism and Commerce Reus the Council of the PDO Siurana Union Food Corporation and the Union of Traders Reus. The fair, which was a pioneer in his time, has established itself as the first group exhibition of new oil in Catalonia. For 16 years, the event has evolved to make it more attractive and to incorporate new features and improvements. A major focus of the exhibition is to promote the product of high nutritional quality cuisine, as well as the positioning of the city as the capital of Reus oil Siurana. In addition, the exhibition also seeks collaboration with area municipalities to boost the oil sector. In addition, the show has become a tourist activity that attracts visitors to the city, with consequent benefits for the retail and catering. Capacity of tourist attraction: The consolidation of the fair as a leader in this type of events, means that increasingly more visitors are not local. According to data collected in the 2011 edition, 26% of the buyers were from outside Reus are the first from the Barcelona area. Turnover: The total sales of the 2011 edition was 26,062 liters, with an estimated turnover of approximately € 130,000. This is a very important business figure, considering that the show only lasts a day and a half. In addition, exhibitors to take advantage of numerous business contacts. The opening of the exhibition will take place at 19:00 disabte 16 there will be the responsibility of the mayor of Reus, Carlos Pellicer, and the Minister of Agriculture, Livestock, Fisheries, Food and Environment Nature, Joseph M. Pilgrim. Participants This year the Fair will feature 29 participants Siurana oil. There will be major oil producing cooperatives Siurana. The main novelty this year joined the company Reus Products Virginias to present a comprehensive new cookie for the first time in its production uses oil PDO Siurana. Competition showcases Oil Siurana The Union of Shopkeepers organized with the collaboration of the Regulatory Council DOP Siurana Union Food Corporation and the Tourism Department of Trade and Competition Showcases Reus Oil DOP Siurana. This contest encourages the celebration of the street and from the perspective of everyday life, as well as recognizing and exploring the production of the work done by the shops and help to boost oil PDO Siurana. Customers establishments may vote by ballots that some find in the shops associated with UBR and must cast their vote in a ballot box installed at the Gaudí Centre. Delivered two statements: the showcase artistic showcase and integrating the product. For both establishments winners will be a gift for each 15 liters of oil. The verdict will be announced on November 30. For all the participants will also be a raffle 5 sets of oil PDO Siurana. Activities In addition to the core business of selling product during the fair organized numerous activities to promote and beautify the visit or to disclose the quality of the oil. The main activities are organized: Breakfast Tasting: Saturday from 10:00 to 12:00 h. It is expected to serve 3,000 breakfasts, consisting of bread, tomatoes, fresh oil, hazelnuts Reus cake and sausage prepared by House Borrull only for this breakfast. This year, as a novelty, the sausage is made with pork, spinach, cream and curry. Oil Tasting: The stand of the Ministry of Agriculture, Livestock, Fisheries, Food and Natural Environment and Development Center will offer two oil tasting oils mentioned, by professionals Official Tasting Panel of oils (Saturday at 12:30 is 18:30 pm). Assorted cookies Siurana oil products at the booth of Virginias. Guided tours of the exhibition "The Golden Elixir" at the Museum of Art and History, by the Centre for Oil. On Saturday at 12 and 18 h. Children's workshop on the preparation of canned olives, by "Rogent Heaven." Performance group Habanera "Voices Reus" on Saturday at 11:00 am

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