,La Caixa, renew the agreement for the continuation in 2016 to the Carne Jove

Tarragona. Costa Dorada. The Minister of Social Welfare and Family Affairs, Josep Lluis Cleries, and the Director of Institutions of Catalonia "la Caixa" Pere Guardiola have reported this morning to renew the agreement of collaboration that will continue to offer the program for (Carne Jove) or Youth Card the next five years, until 31 December 2016. "La Caixa" is the bank that sponsors the card since 1998, when the Youth Card holders was 65,000. Since then there has been a remarkable increase of the social presence of the card, up to 518 700 to hold between 14 and 29 years that ended in 2011 had this service, managed by the Department of Social Welfare and Family through of the Catalan Youth. This is a record number of owners since the Government launched the Youth Card in 1986. In this regard, the Minister Clèries wanted to highlight the strong penetration among young Catalan passport, a booklet that described "the unifier and leader of the youth sector." According to Minister proves "that promote youth card for 25 years was a vision right at the time, because today we have broken records in the number of owners and we are referring to Europe, where 1 in 9 European holders is Catalonia ". Therefore, the Minister added that the Department has reaffirmed its commitment to the future Youth Card. Clèries also stressed "the social character of the card, which has advantages and initiatives such as the Solidarity Youth Card, encourages participation and interaction among young people, with the Connect program, and promoting entrepreneurship with Grants Youth Card. " For its part, the Director of Institutions of Catalonia "la Caixa", Pere Guardiola, said that "our organization has always been committed by young people and we are very pleased to continue participating in this initiative." Guardiola noted that "la Caixa" distributes exclusively the Youth Card for the past fourteen years. Currently, the bank has 1.2 million customers between 14 and 25 and according to the study Inmark FRS on financial behavior, is top in this age group. The renewed agreement also served to introduce a new service from January 1, provides the youth card. This is a free application for mobile phones (models iPhone, Android, Blackberry and Nokia 7.0) geolocalitzar allowing the owner and tell where and what are the advantages offered by the Youth Card at that time has at its disposal to geographical proximity. Moreover, the system will show the young the fastest way to travel to the point where the advantage through the GPS navigator, either on foot, by car or public transport. Once the owners have made use of an asset can inform, discuss and share their experiences with other young people through social networks Facebook and Twitter. Overall, young people using the Youth Card geolocation system can access a total of 7182 benefits, which consist of a discount on a service offered by any institution, company or institution with which it has signed a collaboration. The different areas of the advantages are: culture (16%), tourism and mobility (15%), health (12%), education (12%), sports (10%), technology (8%) and recreation (4%) while the remaining 23% of benefits relate to other areas. Among the important advantages are the discounts to museums in Catalonia, the public accommodation in hostels, tickets to various means of transport (eg train, Spanair or Trasmediterrània) in fees in different schools or free access to international travel insurance. Besides the advantages in Catalonia, the cardholders have advantages over 80,000 across Europe, a total of 35 states, primarily in the areas of mobility, culture and tourism. The commissioning of the geolocation service is part of Project Youth Card Mobile, from that 2012 will see and use all the card offers through the above four models of mobile phones: proposals, news, public announcements, spaces participation, etc.. Also, from now on you can use this new channel to request the issuance of the Youth Card. This system will coexist with the traditional expedition through the branches of "la Caixa".

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