Cambrils, Salou and Vila-seca to market themselves in one of the most visited family fairs

Salou. Cambrils. Costa Dorada. The presence in this exhibition is an initiative of the four municipalities with certified quality seal on Family Holidays in the Costa Dorada, for the first time, jointly promoted and complementary to actions carried out by the Catalan Tourism for the tourism product family. The image of the three twins starred in the stand with the slogan "family Turismo on the Costa Dorada" and the new image that the Catalan Tourism 2012. The tourism council of the municipality of Vila-seca, Xavier Graset, Salou, Benet Presas and Cambrils, Xavier Martin, as well as the technique of Calafell, Imma Ortiz were able to talk to attendees and participants have seen the incidence of this exhibition specialized in this market segment as important for the municipalities of the Costa Dorada. This was one of the key strategic stakes in a direct action program aimed at promoting family market, a priority for the four municipalities. During the two days of the fair, certified tourist destinations, have an intense work to promote their offer at a trade fair specializing in families that last year had over 72,000 visitors. Brochures, guides certified companies and destination of each material were distributed merchandise ordered between participants, mainly families with children between 0 and 9 years. Note that the stand of the Catalan municipalities was the only tourist fair, given that the majority of exhibitors are companies in the world of kids: furniture, food, education, health, etc.. This has meant that the stand was the only offering information on vacation specialist will attract more attention from visitors who are interested in destinations. The tourist boards have been working on this show more than six months and this initiative has allowed the stand is located just at the entrance of the pavilion occupied by the fair park fairgrounds in Madrid. The municipalities have had the support of the Catalan Tourism from PortAventura. A workshop for small children, the presence of a young Woody PortAventura and entertainment for children, are in addition to the information desks work he has done during these days the staff of the four boards. The fans of the show is highly motivated to receive, attend to the explanations and the fact of attending with young children means that there are a lot of rotation in the visits.

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